brand visual identity
the pet bestie
About project
The pet bestie is an independent service provider based in Melbourne, the owner provides quality pet care for pet owners who want to invest in their pet's well being. The challenge was crafting visuals that represent the brand's values; quality, trustworthiness and friendliness
brand overview
custom brand illustrations
the client's goal: "Empowering owners to live more freely knowing their pet is happy, safe and well cared for."
brand mision
sample graphics
guidelines sample
custom canva graphics
about the brand
typography
sample graphic
colors
colors
About the creative direction
The client was provided with a questionnaire that allowed me to understand her goals and needs, with her Pinterest board I got clarity in terms of visual direction. We built a basic strategy (messaging, tone and main pillars) and before diving into designing we explored logo direction and color palettes.
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