Visual Id design
Life Lab vitamins
Designer
geminiworking | leslie
About project
Creating an identity that reflects a holistic organic multi vitamin brand. Inspired by Chrysanthemum—the flower of longevity, I created a minimal but expressive identity.
(01) Behind the concept
This logo was part of a brief/challenge. To build a cohesive identity, I gave Life Lab a brand voice; organic, trustworthy, hollistic, and classic. The font choices, as well as the colors, reflected those key words. I also check the trends—both in design and online and the standards of the brand's industry. How can we be recognizable but also interesting?
(02) Behind the concept
Starting the project I already knew I wanted to incorporate flowers and nature. Given the font's weight, a filled-in flower brought more balance. The logo also has textured edges—a stylistic choice.
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