Visual Id design
mashiso resto
Designer
geminiworking | leslie
About project
Creating an identity that embodies convenience and authenticity. As a huge foodie, I designed an identity that is vibrant with a retro touch
(01) Behind the concept
This project was a passion one and the focus was retro, bold, welcoming and authentic. Using the iconic stone bowl as part of the logo, I paired it with a bold typeface to bring a touch of modernity. I constantly thought franchise, merch, utensils and many more while building the logo suite.
(02) Behind the concept
With the color selection, I started with what came to mind when I thought of retro cantine. When I saw the shade of burgundy, it reminded me so much of Korean purple rice (Heukmi Bap | 흑미밥). In the end the colors fit the vision!
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